A. Guttmann
Research Lead covering media
Advertising in Germany - statistics & facts
Advertising in Germany, same as around the world, has become an enormous industry, closely connected to how various media continues to develop and change. The widespread use of digital and mobile technology among consumers has opened up new markets for advertisers as well as ways to increase advertising reach. In recent years, advertising on social media has become especially popular and this is done not only through traditional adverts but also through partnerships made with influencers. This has made it sometimes difficult for people to tell the difference between a normal post and an advert.
