In 2025, retail media is expected to be the fastest-growing medium in Germany, with an annual growth rate of ** percent. Cinema is forecast to be the fastest-growing traditional medium, at percent annually.
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Die Mediaagenturen. (January 9, 2025). Change in advertising spending in Germany in 2025, by medium/format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/388619/advertising-spending-growth-by-medium-germany/
Die Mediaagenturen. "Change in advertising spending in Germany in 2025, by medium/format." Chart. January 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/388619/advertising-spending-growth-by-medium-germany/
Die Mediaagenturen. (2025). Change in advertising spending in Germany in 2025, by medium/format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/388619/advertising-spending-growth-by-medium-germany/
Die Mediaagenturen. "Change in Advertising Spending in Germany in 2025, by Medium/Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jan 2025, /statistics/388619/advertising-spending-growth-by-medium-germany/
Die Mediaagenturen, Change in advertising spending in Germany in 2025, by medium/format ÌÇÐÄÆƽâ°æ, /statistics/388619/advertising-spending-growth-by-medium-germany/ (last visited July 14, 2026)
Change in advertising spending in Germany in 2025, by medium/format [Graph], Die Mediaagenturen, January 9, 2025. [Online]. Available: /statistics/388619/advertising-spending-growth-by-medium-germany/
