In 2023, cinema was the fastest growing ad medium in Austria, increasing **** percent compared to the values recorded in 2022. Direct marketing registered the largest decrease, at **** percent.
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FOCUS Marketing Research. (March 15, 2024). Change in advertising spending in Austria in 2023, by medium [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/388778/advertising-spending-growth-by-medium-austria/
FOCUS Marketing Research. "Change in advertising spending in Austria in 2023, by medium." Chart. March 15, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/388778/advertising-spending-growth-by-medium-austria/
FOCUS Marketing Research. (2024). Change in advertising spending in Austria in 2023, by medium. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/388778/advertising-spending-growth-by-medium-austria/
FOCUS Marketing Research. "Change in Advertising Spending in Austria in 2023, by Medium." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 Mar 2024, /statistics/388778/advertising-spending-growth-by-medium-austria/
FOCUS Marketing Research, Change in advertising spending in Austria in 2023, by medium ÌÇÐÄÆÆ½â°æ, /statistics/388778/advertising-spending-growth-by-medium-austria/ (last visited July 20, 2026)
Change in advertising spending in Austria in 2023, by medium [Graph], FOCUS Marketing Research, March 15, 2024. [Online]. Available: /statistics/388778/advertising-spending-growth-by-medium-austria/