A 2025 survey asked marketers in Asia, Australia, Europe, and North America to name barriers holding them back from adopting new artificial intelligence (AI) tools. Data privacy concerns ranked first, chosen by ** percent of respondents. Training and time investment followed, mentioned by ** percent. Only ** percent report not having experienced barriers to AI tool adoption in the year preceding the survey.
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HubSpot. (June 26, 2025). Leading barriers holding marketers back from adopting new artificial intelligence (AI) tools worldwide as of March 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1607643/challenges-ai-adoption-marketing-departments-worldwide/
HubSpot. "Leading barriers holding marketers back from adopting new artificial intelligence (AI) tools worldwide as of March 2025." Chart. June 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1607643/challenges-ai-adoption-marketing-departments-worldwide/
HubSpot. (2025). Leading barriers holding marketers back from adopting new artificial intelligence (AI) tools worldwide as of March 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1607643/challenges-ai-adoption-marketing-departments-worldwide/
HubSpot. "Leading Barriers Holding Marketers Back from Adopting New Artificial Intelligence (Ai) Tools Worldwide as of March 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2025, /statistics/1607643/challenges-ai-adoption-marketing-departments-worldwide/
HubSpot, Leading barriers holding marketers back from adopting new artificial intelligence (AI) tools worldwide as of March 2025 ÌÇÐÄÆƽâ°æ, /statistics/1607643/challenges-ai-adoption-marketing-departments-worldwide/ (last visited July 31, 2026)
Leading barriers holding marketers back from adopting new artificial intelligence (AI) tools worldwide as of March 2025 [Graph], HubSpot, June 26, 2025. [Online]. Available: /statistics/1607643/challenges-ai-adoption-marketing-departments-worldwide/
