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Programmatic buying functions being outsourced in Brazil and Mexico in 2020

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Sources

Release date

August 2020

Region

Brazil, Mexico, Latin America and the Caribbean

Survey time period

2020

Special properties

Brazil and Mexico only

Supplementary notes

The source does not provide information about the survey methodology.

Citation formats

Programmatic buying functions being outsourced in Latin America 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 12, 2021
In a 2020 survey, ** percent of responding organizations from Brazil and Mexico stated that they were working on building technology with a partner, while ** percent of respondents were considering to work with a partner to do it. By contrast, only ** percent of responding organizations managed the ownership of data management platforms (DMP) contracts campaign with a partner, while only percent of them were considering working on that with a partner.
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