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Types of header-bidding wrapper set-up used in the United States as of November 2020

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Sources

Release date

December 2020

Region

United States

Survey time period

November 2020

Number of respondents

119 respondents

Special properties

among respondents currently using a wrapper solution

Supplementary notes

Original question: "Which of the following best describes your wrapper set-up?"

Citation formats

Wrapper set-up types used in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 12, 2021
As of November 2021, a hybrid header-bidding wrapper working with client-side and server-to-server demand partners was the most popular type of wrapper in the United States, named by ** percent of respondents using a wrapper solution at the time of the survey. The second most common type was a server-side wrapper.
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