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Programmatic buying functions being outsourced worldwide in 2020

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Sources

Release date

August 2020

Region

Worldwide

Survey time period

2020

Special properties

Brazil, France, Germany, Italy, Mexico, Portugal, Spain, the United Kingdom, and the United States only

Supplementary notes

The source does not provide information about the survey methodology.

Citation formats

Programmatic buying functions being outsourced worldwide 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 12, 2021
In 2020, many organizations worldwide were working with partner or were considering to work with a partner to execute key functions of programmatic buying. For instance, ** percent of organizations responding to a 2020 survey executed data management with a partner, whilst ** percent of respondents considered to do it with a partner.
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Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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