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Leading organizational artificial intelligence (AI) adoption strategies according to marketers worldwide in 2024

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Source

Release date

January 2025

Region

Worldwide

Survey time period

2024

Number of respondents

1,290 respondents

Age group

18 years and older

Special properties

Among marketers from various industries

Supplementary notes

The exact survey period is not included in the methodology.

Citation formats

Main organizational AI adoption strategies worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 25, 2025

During a 2024 survey among marketers, roughly ** percent of respondents stated their organization's leading artificial intelligence (AI) adoption strategy was offering training courses and workshops. Nearly ** percent said their organization was collaborating with AI technology providers, compared to roughly ** percent hiring AI experts and consultants.

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Statistics on " Artificial intelligence (AI) use in marketing "

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Overview

7

Marketer insights

8

AI use cases in the marketing industry

7

Consumer insights

8

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Topics

Artificial intelligence (AI) use in marketing Artificial intelligence (AI) worldwideMarketing technologyMarketing personalization worldwideData usage in marketing and advertising
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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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