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Share of brands which moved programmatic buying in-house in selected regions worldwide in 2020

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Sources

Release date

August 2020

Region

Worldwide

Survey time period

2020

Supplementary notes

* Europe does not include the United Kingdom.
Figures partly calculated by ÌÇÐÄÆƽâ°æ based on data provided by the source.
The source does not provide information about the survey methodology.

Citation formats

Insourcing programmatic buying worldwide 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 17, 2021
During a 2020 survey, ** percent of responding Latin American brands stated they had completely moved programmatic buying in house; ** percent said they had partially done so. In the United States, where programmatic display ad spend stood at ** billion U.S. dollars that year, the shares stood at ** and ** percent, respectively.
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Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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