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Leading benefits of using marketing automation according to marketers worldwide as of February 2022

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Source

Release date

February 2022

Region

Worldwide

Survey time period

February 15 to 23, 2022

Number of respondents

393 respondents

Supplementary notes

52 percent of respondents at B2C companies, 22 percent at B2B companies, 26 percent at B2C and B2B companies.
Survey question: "What are the most important advantages of using marketing automation?"

Citation formats

Leading marketing automation benefits according to marketers worldwide 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 23, 2022
According to a survey conducted among marketers worldwide in ***, ** percent of respondents said that improving customer experience was the most important advantage gained from marketing automation. Enabling staff to make better use of their time was cited by ** percent of respondents, while ** percent said marketing automation improved data and decision making.
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Marketing technologyContent marketingMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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$0 USD
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