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Methods of executing in-house programmatic buying in selected regions worldwide in 2020

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Sources

Release date

August 2020

Region

Worldwide

Survey time period

2020

Supplementary notes

* France, Germany, Italy, Portugal, and Spain only.
** Brazil and Mexico only.
The source does not provide information about the survey methodology.
Europe does not include the United Kingdom.

Citation formats

Methods of executing in-house programmatic buying worldwide 2020, by region

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 12, 2021
During a 2020 survey, ** percent of responding brands from Europe stated that their own teams run campaigns in house. On the contrary, only ** percent of responding European brands executed in-house programmatic buying via a direct contract with a DSP who also executed campaigns.
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Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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