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Most important influencer marketing formats according to marketers in the United States as of June 2020

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Sources

Release date

July 2021

Region

United States

Survey time period

June 2020

Number of respondents

97 respondents

Special properties

among client-side marketers

Supplementary notes

The source does not specify the type of the survey.

Citation formats

Top influencer marketing formats in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025
During a 2020 survey, it was found that Instagram Stories was the most important format of influencer marketing according to U.S. marketers, preferred by ** percent of respondents. Instagram photos and short-form Instagram videos followed closely with ** percent and ** percent, respectively.
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Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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