Survey question: Which of the following product categories, if any, have you, or would you buy directly from your social media or streaming platforms (e.g. Instagram etc.)?
According to a 2023 survey conducted among Australian shoppers, clothing and accessories were the most bought product category on social media platforms, at around ** percent of respondents, followed by tickets at approximately ** percent. Moreover, home and garden, books and magazines, and sporting goods were the top-three categories social shoppers would consider purchasing.
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PayPal. (October 3, 2023). Leading social commerce categories purchased from in Australia in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1229012/australia-leading-social-commerce-categories/
PayPal. "Leading social commerce categories purchased from in Australia in 2023." Chart. October 3, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1229012/australia-leading-social-commerce-categories/
PayPal. (2023). Leading social commerce categories purchased from in Australia in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1229012/australia-leading-social-commerce-categories/
PayPal. "Leading Social Commerce Categories Purchased from in Australia in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Oct 2023, /statistics/1229012/australia-leading-social-commerce-categories/
PayPal, Leading social commerce categories purchased from in Australia in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1229012/australia-leading-social-commerce-categories/ (last visited July 23, 2026)
Leading social commerce categories purchased from in Australia in 2023 [Graph], PayPal, October 3, 2023. [Online]. Available: /statistics/1229012/australia-leading-social-commerce-categories/
