| Characteristic | Share of mentions |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
December 2022
More information
Region
Germany
Survey time period
January to December 2022
Number of respondents
12,603 respondents
Age group
18 years and older
Special properties
monthly online surveys; unaided query; Mentions from 0.8 percent
Supplementary notes
This question was phrased by the source as follows: "Some brands or companies advertise with celebrities, e.g. from the fields of sports, music, TV or show business. Which celebrities have you particularly noticed in advertising in the last 4 weeks? You can also list several celebrities here that have caught your eye in ads over the past few weeks."
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