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Share of consumers whose purchasing decisions were influenced by selected sources in France in 2021

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Sources

Release date

February 2021

Region

France

Survey time period

January 13 to 17, 2021

Number of respondents

1,205 respondents

Age group

18 years and older

Supplementary notes

The source specifies that 55 percent of respondents were women and 45 percent were men.
The original question asked was: "Qu'est-ce qui influence votre choix d'achat d'un produit, avant ou pendant les soldes?"

Citation formats

Channels influencing purchases among French consumers 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 14, 2022
According to a survey conducted in early 2021 among French consumers, the leading source influencing them to buy a product were recommendations from friends and relatives. In comparison, about ** percent of the respondents said they purchased a product thanks to ads on social media while nice percent said the same of TV and radio advertising.
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