The source phrased the question as follows: "Compared with how much you like watching other television advertisements, how much do you like watching political advertisements — more, less, or about the same amount?"
Missing percentage points to 100 are probably due to rounding.
Margin of error of 3.8 percent. Â
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Consumers who like watching political ads more than other TV ads in the U.S. 2024
During an August 2024 survey among adults in the United States, ** percent of respondents said they liked watching political advertisements less than how much they liked watching other TV ads.
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YouGov. (August 30, 2024). Share of consumers who like watching political ads more than other ads on TV in the United States as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1422833/consumers-like-political-ads-more-tv-ads-us/
YouGov. "Share of consumers who like watching political ads more than other ads on TV in the United States as of August 2024." Chart. August 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1422833/consumers-like-political-ads-more-tv-ads-us/
YouGov. (2024). Share of consumers who like watching political ads more than other ads on TV in the United States as of August 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1422833/consumers-like-political-ads-more-tv-ads-us/
YouGov. "Share of Consumers Who like Watching Political Ads More than Other Ads on Tv in The United States as of August 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Aug 2024, /statistics/1422833/consumers-like-political-ads-more-tv-ads-us/
YouGov, Share of consumers who like watching political ads more than other ads on TV in the United States as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/1422833/consumers-like-political-ads-more-tv-ads-us/ (last visited July 28, 2026)
Share of consumers who like watching political ads more than other ads on TV in the United States as of August 2024 [Graph], YouGov, August 30, 2024. [Online]. Available: /statistics/1422833/consumers-like-political-ads-more-tv-ads-us/
