| Characteristic | Share of mentions |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Release date
December 2022
Region
Germany
Survey time period
January to December 2022
Number of respondents
12,603 respondents
Age group
18 years and older
Special properties
monthly online surveys; unaided query; Mentions from 0.8 percent
Supplementary notes
This question was phrased by the source as follows: "Which brands have you recently seen a lot of advertising for? Please do not just consider TV advertising but also adverts on the radio, in newspapers/magazines, on the internet and at the cinema or on billboards. Please only write the first brand you think of. (So just name one brand.) "
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