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Share of adults with a favorable or unfavorable attitude towards video streaming ads in the United States as of May 2022, by ad type

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Sources

Release date

October 2022

Region

United States

Survey time period

May 2022

Age group

18 years and older

Special properties

excluding responses of "heard of, no opinion" and "never heard of"

Supplementary notes

The source does not specify the survey type or the number of respondents.

Citation formats

Consumer attitudes towards video streaming ads in the U.S. 2022, by ad type

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 29, 2023

During a mid-2022 survey among adults in the United States, ** percent of respondents said they had a favorable view of pre-roll ads – ads running before the content that usually allow users to enjoy the rest ad-free – on streaming video services. In comparison, ** percent said they had an unfavorable view. Pause ads – ads only appearing when a video is paused – were received favorably by ** percent of respondents. Conversely, ** percent of the interviewees had an unfavorable view of standard ads interrupting content before a user can watch more.

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