During a 2025 survey among adults in the United States, approximately ** percent of participants aged 18 to 24 reported feeling positive about their direct mail. Among the 25-39 and 75+ age groups, the share reached ** and ** percent, respectively. According to the same study, direct mail's effectiveness by category in the U.S. benefited mostly physical and financial products.
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sg360°. (May 19, 2025). Percentage of adults reporting feeling positive about their direct mail in the United States as of May 2025, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 18, 2026, from /statistics/1325718/direct-mail-anticipation-us/
sg360°. "Percentage of adults reporting feeling positive about their direct mail in the United States as of May 2025, by age group." Chart. May 19, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 18, 2026. /statistics/1325718/direct-mail-anticipation-us/
sg360°. (2025). Percentage of adults reporting feeling positive about their direct mail in the United States as of May 2025, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 18, 2026. /statistics/1325718/direct-mail-anticipation-us/
sg360°. "Percentage of Adults Reporting Feeling Positive about Their Direct Mail in The United States as of May 2025, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 19 May 2025, /statistics/1325718/direct-mail-anticipation-us/
sg360°, Percentage of adults reporting feeling positive about their direct mail in the United States as of May 2025, by age group ÌÇÐÄÆÆ½â°æ, /statistics/1325718/direct-mail-anticipation-us/ (last visited July 18, 2026)
Percentage of adults reporting feeling positive about their direct mail in the United States as of May 2025, by age group [Graph], sg360°, May 19, 2025. [Online]. Available: /statistics/1325718/direct-mail-anticipation-us/