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Share of direct mail budgets devoted to selected audiences in the United States as of April 2020, by industry

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Sources

Release date

April 2020

Region

United States

Survey time period

April 2020

Number of respondents

324 respondents

Special properties

U.S.-based marketers with decision-making authority around direct mail marketing

Method of interview

Online survey

Citation formats

Direct mail budget in the U.S 2020, by industry & audience

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 1, 2022
In April 2020, a survey conducted among marketers with decision-making authority in the United States in four different industries asked them about direct mail budget shares devoted to selected audiences. Existing customers who purchased frequently were the target audience that received the biggest budget shares of direct mail marketing. Out of the four industries included in the survey, marketers from the retail sector were allocating the largest share to their existing customers - ** percent. The automotive marketers followed, with **** percent of budget share.
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Topics

Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
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$0 USD
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per month, billed annually 1
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