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Usefulness of advertising according to internet users from Brazil as of March 2022

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Sources

Release date

May 2022

Region

Brazil

Survey time period

March 2022

Number of respondents

4,260*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* The source interviewed 4,260 respondents from Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Uruguay. Respondents from Brazil accounted for 23.5 percent of this number.
Original question: "¿Cree que la publicidad es útil para encontrar nuevos productos, investigar una compra potencial o ayudar con el proceso de compra?"

Citation formats

Usefulness of advertising in Brazil 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 28, 2022
During a 2022 survey, it was found that internet users Brazil generally found advertising useful. As many as ** percent of respondents found ads useful at least sometimes during the product discovery process, researching a potential purchase, or during the purchase process.
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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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