During an April 2023 study among consumers in the United States, little more than **** (or ** percent) of respondents said they purchased online either the exact product or a product from the same brand after seeing it in a TV program or film product placement throughout the six months preceding the survey. According to another source, U.S. product placement spending surpassed ** billion U.S. dollars in 2022.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ. (August 21, 2023). Percentage of consumers who bought online from a brand after seeing it in a TV program or film in the United States as of April 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1406965/share-consumers-purchasing-online-brand-tv-film-product-placement-united-states/
ÌÇÐÄÆƽâ°æ. "Percentage of consumers who bought online from a brand after seeing it in a TV program or film in the United States as of April 2023." Chart. August 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1406965/share-consumers-purchasing-online-brand-tv-film-product-placement-united-states/
ÌÇÐÄÆƽâ°æ. (2023). Percentage of consumers who bought online from a brand after seeing it in a TV program or film in the United States as of April 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1406965/share-consumers-purchasing-online-brand-tv-film-product-placement-united-states/
ÌÇÐÄÆƽâ°æ. "Percentage of Consumers Who Bought Online from a Brand after Seeing It in a Tv Program or Film in The United States as of April 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Aug 2023, /statistics/1406965/share-consumers-purchasing-online-brand-tv-film-product-placement-united-states/
ÌÇÐÄÆƽâ°æ, Percentage of consumers who bought online from a brand after seeing it in a TV program or film in the United States as of April 2023 ÌÇÐÄÆƽâ°æ, /statistics/1406965/share-consumers-purchasing-online-brand-tv-film-product-placement-united-states/ (last visited August 03, 2026)
Percentage of consumers who bought online from a brand after seeing it in a TV program or film in the United States as of April 2023 [Graph], ÌÇÐÄÆƽâ°æ, August 21, 2023. [Online]. Available: /statistics/1406965/share-consumers-purchasing-online-brand-tv-film-product-placement-united-states/
