During a 2024 survey in the United States, a brand's name held the highest importance in the buying process of vehicles and electronics: ** percent of responding consumers said that a brand's name was important or somewhat important when buying products of this type.
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DISQO. (November 12, 2024). Brand name importance in purchase decision process according to consumers in the United States as of September 2024, by product type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1480048/brand-name-importance-purchase-decision-usa/
DISQO. "Brand name importance in purchase decision process according to consumers in the United States as of September 2024, by product type." Chart. November 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1480048/brand-name-importance-purchase-decision-usa/
DISQO. (2024). Brand name importance in purchase decision process according to consumers in the United States as of September 2024, by product type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1480048/brand-name-importance-purchase-decision-usa/
DISQO. "Brand Name Importance in Purchase Decision Process According to Consumers in The United States as of September 2024, by Product Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Nov 2024, /statistics/1480048/brand-name-importance-purchase-decision-usa/
DISQO, Brand name importance in purchase decision process according to consumers in the United States as of September 2024, by product type ÌÇÐÄÆƽâ°æ, /statistics/1480048/brand-name-importance-purchase-decision-usa/ (last visited July 25, 2026)
Brand name importance in purchase decision process according to consumers in the United States as of September 2024, by product type [Graph], DISQO, November 12, 2024. [Online]. Available: /statistics/1480048/brand-name-importance-purchase-decision-usa/
