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Usefulness of advertising according to internet users from Peru as of March 2022

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Sources

Release date

May 2022

Region

Peru

Survey time period

March 2022

Number of respondents

4,260*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* The source interviewed 4,260 respondents from Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Uruguay. Respondents from Peru accounted for 9.6 percent of this number. Original question: "¿Cree que la publicidad es útil para encontrar nuevos productos, investigar una compra potencial o ayudar con el proceso de compra?"
Percentage points missing to 100 percent are probably due to rounding.

Citation formats

Usefulness of advertising in Peru 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 29, 2022
During a 2022 survey, it was found that internet users from Peru generally found advertising useful. As many as ** percent of respondents found ads useful at least sometimes during the product discovery process, researching a potential purchase or during the purchase process.
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