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Percentage of listeners making a purchase after hearing a podcast advertisement in the United States as of May 2025, by age group and gender

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Sources

Release date

July 2025

Region

United States

Survey time period

as of May 6, 2025

Number of respondents

1,000 respondents

Age group

25-54 years

Special properties

among podcast listeners

Supplementary notes

The source does not specify the survey type nor date. The date given is the original release date.

Citation formats

Purchase intent after hearing a podcast ad in the U.S. 2025, by age & gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 24, 2025

During a survey among podcast listeners in the United States published in May 2025, **** of the respondents reported having made a purchase after hearing a podcast advertisement. Among men, the share stood mostly the same regardless of age, close to * of responding male listeners. Among women, however, the share declined by **** percentage points among participants aged 35 and older.

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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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