total annual spending by advertisers on retail media advertising
Supplementary notes
*Prospect. **Forecast.
The retail media advertising market consists of two types of businesses: e-commerce operators and store operators. Values refer to the online media advertising of both categories and also include the digital signage advertising of stores.
100 Japanese yen equal 0.64 U.S. dollars or 0.63 euros as of February 2025.
Citation formats
Retail media advertising market size in Japan 2022-2028
The annual spending of advertisers on retail media advertising in Japan was projected to reach billion Japanese yen in 2024. The size of the market, which encompasses both e-commerce and store operators, was expected to increase to more than *** trillion yen by 2028. This forecast was based on the assumption that there would be a continued high demand from advertisers for advertising provided by large e-commerce operators as well as an increase in demand for advertising provided by store operators.
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Carta Holdings. (January 23, 2025). Annual spending on retail media advertising in Japan from 2022 to 2024 with a forecast until 2028 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1356500/japan-retail-media-advertising-market-size/
Carta Holdings. "Annual spending on retail media advertising in Japan from 2022 to 2024 with a forecast until 2028 (in billion Japanese yen)." Chart. January 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1356500/japan-retail-media-advertising-market-size/
Carta Holdings. (2025). Annual spending on retail media advertising in Japan from 2022 to 2024 with a forecast until 2028 (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1356500/japan-retail-media-advertising-market-size/
Carta Holdings. "Annual Spending on Retail Media Advertising in Japan from 2022 to 2024 with a Forecast until 2028 (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jan 2025, /statistics/1356500/japan-retail-media-advertising-market-size/
Carta Holdings, Annual spending on retail media advertising in Japan from 2022 to 2024 with a forecast until 2028 (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1356500/japan-retail-media-advertising-market-size/ (last visited July 30, 2026)
Annual spending on retail media advertising in Japan from 2022 to 2024 with a forecast until 2028 (in billion Japanese yen) [Graph], Carta Holdings, January 23, 2025. [Online]. Available: /statistics/1356500/japan-retail-media-advertising-market-size/
