total annual spending by advertisers on digital signage advertising media***
Supplementary notes
*Prospect.
**Forecast.
***Only media costs are included, except for some cases where media costs and production costs are considered inseparable in commerce.
The digital signage advertising market consists of four segments: transportation, commercial facilities and stores, outdoor, and other. Outdoor encompasses large vision (which refers to large-scale video screens), amusement facilities, and other digital signage installed outdoor.
100 Japanese yen equal 0.68 U.S. dollars or 0.63 euros as of February 2024.
Citation formats
Out-of-home (OOH) digital signage advertising market size in Japan 2021-2026
The annual spending of advertisers on outdoor digital signage advertising in Japan was estimated at a value of *** billion Japanese yen in 2022. The market size was expected to increase to **** billion yen by 2026. Outdoor digital signage advertising, which is also referred to as out-of-home (OOH) digital signage advertising, makes use of advertising spaces such as large-scale video screens and amusement facilities.
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Carta Holdings. (December 19, 2022). Annual spending on outdoor digital signage advertising in Japan from 2021 to 2022 with a forecast until 2026 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1356445/japan-outdoor-digital-signage-advertising-market-size/
Carta Holdings. "Annual spending on outdoor digital signage advertising in Japan from 2021 to 2022 with a forecast until 2026 (in billion Japanese yen)." Chart. December 19, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1356445/japan-outdoor-digital-signage-advertising-market-size/
Carta Holdings. (2022). Annual spending on outdoor digital signage advertising in Japan from 2021 to 2022 with a forecast until 2026 (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1356445/japan-outdoor-digital-signage-advertising-market-size/
Carta Holdings. "Annual Spending on Outdoor Digital Signage Advertising in Japan from 2021 to 2022 with a Forecast until 2026 (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Dec 2022, /statistics/1356445/japan-outdoor-digital-signage-advertising-market-size/
Carta Holdings, Annual spending on outdoor digital signage advertising in Japan from 2021 to 2022 with a forecast until 2026 (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1356445/japan-outdoor-digital-signage-advertising-market-size/ (last visited August 04, 2026)
Annual spending on outdoor digital signage advertising in Japan from 2021 to 2022 with a forecast until 2026 (in billion Japanese yen) [Graph], Carta Holdings, December 19, 2022. [Online]. Available: /statistics/1356445/japan-outdoor-digital-signage-advertising-market-size/
