Distribution of pages with desktop display ad impressions registered around content posing a threat to brands in Germany in 2nd half 2021, by threat category
Characteristic
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Among pages with desktop display ad impressions, content related to alcohol was registered on ** percent of pages presenting content posing a threat to brands in Germany in the second half of 2021. This was the largest brand safety threat in Germany in that period of time. Content aimed at adults only was the second largest, with **** percent of such pages.
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Integral Ad Science. (March 30, 2022). Distribution of pages with desktop display ad impressions registered around content posing a threat to brands in Germany in 2nd half 2021, by threat category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1310772/desktop-display-brand-risk-category-germany/
Integral Ad Science. "Distribution of pages with desktop display ad impressions registered around content posing a threat to brands in Germany in 2nd half 2021, by threat category." Chart. March 30, 2022. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1310772/desktop-display-brand-risk-category-germany/
Integral Ad Science. (2022). Distribution of pages with desktop display ad impressions registered around content posing a threat to brands in Germany in 2nd half 2021, by threat category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1310772/desktop-display-brand-risk-category-germany/
Integral Ad Science. "Distribution of Pages with Desktop Display Ad Impressions Registered around Content Posing a Threat to Brands in Germany in 2nd Half 2021, by Threat Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Mar 2022, /statistics/1310772/desktop-display-brand-risk-category-germany/
Integral Ad Science, Distribution of pages with desktop display ad impressions registered around content posing a threat to brands in Germany in 2nd half 2021, by threat category ÌÇÐÄÆÆ½â°æ, /statistics/1310772/desktop-display-brand-risk-category-germany/ (last visited August 01, 2026)
Distribution of pages with desktop display ad impressions registered around content posing a threat to brands in Germany in 2nd half 2021, by threat category [Graph], Integral Ad Science, March 30, 2022. [Online]. Available: /statistics/1310772/desktop-display-brand-risk-category-germany/