| Characteristic | Revenue in million euros |
|---|---|
| 2025* | 6,757 |
| 2024 | 6,213 |
| 2023 | 5,508 |
| 2022 | 5,178 |
| 2021 | 5,120 |
| 2020 | 4,106 |
| 2019 | 3,613 |
| 2018 | 3,276 |
| 2017 | 1,928 |
| 2016 | 1,785 |
| 2015 | 1,676 |
| 2014 | 1,581 |
| 2013 | 1,484 |
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Source
Sources
Release date
April 2025
More information
Region
Germany
Survey time period
2013 to 2024
Special properties
Online and mobile
Supplementary notes
* Forecast.Â
Figures were partly derived from previous publications.
A new model was used to determine the market figures for the digital advertising industry for the years since 2018. The source also provides the following information: "Basis: OVK reports, company publications and expert interviews // Sales of the following providers and platforms are taken into account: OVK members, German publishers and marketers not organized in the OVK, international platforms, intermediaries. // Figures for the German display market (in-page, in-stream / desktop, mobile) net (excluding agency commissions)."
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