Programmatic advertising is the automated purchase and sale of online advertising via real time bidding. It includes advertising of websites such as Facebook, Instagram, Google Ads etc., plus advertising through DSP (Demand-Side Platform)/SSP (Supply Side Platform) systems.
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Programmatic display ad spending in Czechia 2019-2023
Programmatic display advertising expenditure in Czechia increased in the observed period. While in 2019, it had a value of nearly **** billion Czech koruna, this figure rose to over **** billion koruna in 2023. The highest year-on-year increase was recorded in 2022, at over *** billion koruna compared to the previous year.
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Association for Internet Development. (April 17, 2024). Programmatic display advertising expenditure in Czechia from 2019 to 2023 (in billion Czech koruna) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1379058/czechia-programmatic-display-ad-spending/
Association for Internet Development. "Programmatic display advertising expenditure in Czechia from 2019 to 2023 (in billion Czech koruna)." Chart. April 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1379058/czechia-programmatic-display-ad-spending/
Association for Internet Development. (2024). Programmatic display advertising expenditure in Czechia from 2019 to 2023 (in billion Czech koruna). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1379058/czechia-programmatic-display-ad-spending/
Association for Internet Development. "Programmatic Display Advertising Expenditure in Czechia from 2019 to 2023 (in Billion Czech Koruna)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Apr 2024, /statistics/1379058/czechia-programmatic-display-ad-spending/
Association for Internet Development, Programmatic display advertising expenditure in Czechia from 2019 to 2023 (in billion Czech koruna) ÌÇÐÄÆƽâ°æ, /statistics/1379058/czechia-programmatic-display-ad-spending/ (last visited July 14, 2026)
Programmatic display advertising expenditure in Czechia from 2019 to 2023 (in billion Czech koruna) [Graph], Association for Internet Development, April 17, 2024. [Online]. Available: /statistics/1379058/czechia-programmatic-display-ad-spending/
