In 2022, **** percent of digital video advertising spending in Spain was invested in ads bought programmatically. The remaining **** percent were sold directly.
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IAB Spain. (February 22, 2023). Distribution of digital display advertising spending in Spain in 2022, by sales method & type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/
IAB Spain. "Distribution of digital display advertising spending in Spain in 2022, by sales method & type." Chart. February 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/
IAB Spain. (2023). Distribution of digital display advertising spending in Spain in 2022, by sales method & type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/
IAB Spain. "Distribution of Digital Display Advertising Spending in Spain in 2022, by Sales Method & Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Feb 2023, /statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/
IAB Spain, Distribution of digital display advertising spending in Spain in 2022, by sales method & type ÌÇÐÄÆƽâ°æ, /statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/ (last visited July 26, 2026)
Distribution of digital display advertising spending in Spain in 2022, by sales method & type [Graph], IAB Spain, February 22, 2023. [Online]. Available: /statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/
