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Annual changes in selected digital media advertising spending in 2026 anticipated by agencies in Germany as of July 2025

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Sources

Release date

September 2025

Region

Germany

Survey time period

June 12 to July 31, 2025

Number of respondents

>50

Special properties

among members of media agencies

Method of interview

Online survey

Supplementary notes

The question was asked as follows: In your opinion, by how many percent will the digital advertising market change in 2025 compared to 2024?

Citation formats

Changes in selected digital media ad spend in 2026 for agencies in Germany 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 1, 2026

During a mid-2025 survey among members of advertising agencies in Germany, respondents expected digital retail media ad spending to increase by, on average, ** percent in 2026. The participants anticipated the same average growth rate for paid social ad spend. However, they forecast a **** percent decline in digital display ad expenditure.

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Overview

8

Major players

8

Buy-side marketer insights

7

Germany

6

France

5

United Kingdom

8

Sell-side marketer insights

6

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Topics

Digital advertising in GermanyDigital advertising in EuropeMedia usage in GermanyAdvertising in GermanyTV advertising in Germany
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