ÌÇÐÄÆƽâ°æ

Online advertising expenditure in Germany from 2006 to 2024 (in billion euros)

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

In cooperation with
Release date

May 2025

Region

Germany

Survey time period

2006 to 2024

Supplementary notes

Figures preceding 2024 were retrieved from earlier publications.
No information on advertising expenditure in Germany available for 2014.
Figures have been rounded.

Citation formats

Online advertising expenditure in Germany 2006-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 22, 2025

In 2024, around ** billion euros were spent on online advertising in Germany. Compared to the value of **** billion reported a year earlier, the spending saw a **-percent increase. Germany is the second-largest online advertising market in Europe, preceded only by the United Kingdom (UK).

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Advertising in Germany "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Advertising in Germany

Overview

7

Television advertising

7

Print advertising

6

Internet advertising

8

Radio advertising

6

Out-of-home and cinema advertising

6

Agency rankings

4

Advertising impact

3

Forecasts

8

Further Content: You might find this interesting as well

Topics

Digital advertising in GermanyDigital advertising in EuropeMedia usage in GermanyAdvertising in GermanyTV advertising in Germany
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.