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National TV cable networks' upfront advertising cost-per-mille (CPM) in the United States from the 2023/24 and 2024/26 seasons (in U.S. dollars)

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Source

Release date

August 2025

Region

United States

Survey time period

2023 to 2025

Special properties

estimates

Citation formats

Cable TV upfront buys CPM in the U.S. 2023-2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 23, 2026

It was estimated that, during the 2025/26 season, cable TV upfront buys in the United States had a cost-per-mille (CPM) of  U.S. dollars – the second consecutive decline. During the 2023/24 season, the estimated CPM stood above ** dollars.

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