A. Guttmann
Research Lead covering media
Advertising in the Baltics - statistics & facts
The Baltic advertising markets are some of the smallest in Central and Eastern Europe; however, they are growing at a fast pace, especially in the digital segment. Lithuania's ad market is the largest in the region, with an estimated 368 million U.S. dollars spent in 2024, followed by Latvia and Estonia. A trend that stands out throughout the region is the advancement of digital advertising. The regional spending in that segment amounted to around 387 million euros in 2022, with the Lithuanian market seeing the highest growth. As a result, Lithuania's online advertising spending reached 157 million euros.
