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Distribution of estimated automotive TV advertising spending in the United States in July 2025, by brand

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Sources

Release date

August 2025

Region

United States

Survey time period

July 2025

Supplementary notes

Percentage points falling behind 100 are probably due to rounding.

Citation formats

Top brands by automotive TV advertising spending in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 4, 2025

As of July 2025, Kia was the brand with the largest TV advertising spending in the United States, accounted for **** percent of the total amount invested by automotive brands in ads. Subaru and Lexus followed, with shares of **** and *** percent, respectively.

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Topics

Automotive advertising in the U.S.Advertising in the United StatesAutomotive industry in the United StatesDigital advertising in the U.S.Display advertising in the U.S.
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