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Advertising spending on television advertising in South Korea from 2015 to 2023 with forecasts up to 2025 (in trillion South Korean won)

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Sources

Release date

January 2025

Region

South Korea

Survey time period

2015 to 2023

Number of respondents

2,272 advertising companies

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

* Forecast.

Figures have been rounded.

1,000 South Korean won equals 0.68 U.S. dollars or 0.66 euros as of January 2025.

The survey count for each year before 2024 is 2,200 companies.

Citation formats

TV advertising expenditure South Korea 2015-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 31, 2025

In 2023, around *** trillion South Korean won were spent on TV advertising in South Korea. This was forecast to fall over the next two years, down to under three trillion won.

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TV advertising in South KoreaAdvertising industry in South KoreaDigital advertising in South KoreaTelevision industry in South KoreaTV consumption in South Korea
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$0 USD
Always free
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per month, billed annually 1
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