* Forecast
Figures refer to growth in advertising expenditure at current prices.
The source included the following countries: Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czechia, Estonia, Georgia, Hungary, Kazakhstan, Latvia, Lithuania, Moldova, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, and Ukraine.
Citation formats
Television ad spend growth in Central and Eastern Europe 2000-2024
TV advertising expenditure growth in Central and Eastern Europe reached over ** percent in 2021. In the following year, advertisers in the CEE region were forecast to decrease their spending on television ads by ** percent. One contributing factor was the withdrawal of major international advertisers from the Russian market due to the war in Ukraine.
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Zenith. (June 8, 2022). Television advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1139364/television-advertising-spending-growth-in-central-and-eastern-europe/
Zenith. "Television advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024." Chart. June 8, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1139364/television-advertising-spending-growth-in-central-and-eastern-europe/
Zenith. (2022). Television advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1139364/television-advertising-spending-growth-in-central-and-eastern-europe/
Zenith. "Television Advertising Spending Growth in Central and Eastern Europe (Cee) from 2000 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jun 2022, /statistics/1139364/television-advertising-spending-growth-in-central-and-eastern-europe/
Zenith, Television advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1139364/television-advertising-spending-growth-in-central-and-eastern-europe/ (last visited July 29, 2026)
Television advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024 [Graph], Zenith, June 8, 2022. [Online]. Available: /statistics/1139364/television-advertising-spending-growth-in-central-and-eastern-europe/
