Source indicates that one single TV ad can include references to multiple issues; source counts those in more than one issue area. Due to this, percentages do not total 100 percent. Themes shown correspond to those that were among the top five in August, September or both.
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Leading themes in Harris's presidential TV campaign ads 2024, by share of spending
The presidential campaign of U.S. Vice President and Democratic nominee Kamala Harris spent almost half of its broadcast TV spending on ads that mention crime in *. The following month, the Harris campaign's spending on TV ads referencing crime dropped to less than *** percent. The main theme in September was taxes, with ** percent of ad spending.Â
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CNN. (October 6, 2024). Leading themes mentioned in political TV ads bought by Kamala Harris's presidential campaign in August and September 2024, by share of spending [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1499798/leading-themes-harris-presidential-campaign-tv-ads/
CNN. "Leading themes mentioned in political TV ads bought by Kamala Harris's presidential campaign in August and September 2024, by share of spending ." Chart. October 6, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1499798/leading-themes-harris-presidential-campaign-tv-ads/
CNN. (2024). Leading themes mentioned in political TV ads bought by Kamala Harris's presidential campaign in August and September 2024, by share of spending . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1499798/leading-themes-harris-presidential-campaign-tv-ads/
CNN. "Leading Themes Mentioned in Political Tv Ads Bought by Kamala Harris's Presidential Campaign in August and September 2024, by Share of Spending ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Oct 2024, /statistics/1499798/leading-themes-harris-presidential-campaign-tv-ads/
CNN, Leading themes mentioned in political TV ads bought by Kamala Harris's presidential campaign in August and September 2024, by share of spending ÌÇÐÄÆƽâ°æ, /statistics/1499798/leading-themes-harris-presidential-campaign-tv-ads/ (last visited July 31, 2026)
Leading themes mentioned in political TV ads bought by Kamala Harris's presidential campaign in August and September 2024, by share of spending [Graph], CNN, October 6, 2024. [Online]. Available: /statistics/1499798/leading-themes-harris-presidential-campaign-tv-ads/
