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Terrestrial television's advertising expenditure in Japan in 2025, by industry (in billion Japanese yen)

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Source

Release date

March 2026

Region

Japan

Survey time period

2025

Supplementary notes

Numbers have been rounded.

Citation formats

Terrestrial TV's advertising spending in Japan 2025, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 16, 2026

In 2025, the information and communications industry invested almost *** billion Japanese yen in terrestrial TV advertising in Japan. The food and other services segment ranked second, having spent about *** billion yen on that ad channel. For comparison, Japan's online ad spend surpassed **** trillion yen in 2025.

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Advertising in JapanSocial media usage in JapanMedia industry in JapanMobile internet usage in JapanInfluencer marketing in Japan
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