When spending money on television advertising, gaming companies have to consider their target audience and how to maximise the impressions of their ads. The gaming industry spent the most advertising budget on sports programming, with NFL Football leading the way. An estimated 61.2 million U.S. dollars was spent on gaming adverts during NFL programming in 2019, equating to a share of around 19.1 percent of all expenditure of gaming TV advertisements.
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VentureBeat. (December 28, 2019). Share of television advertising spending of selected gaming companies in the United States in 2019, by show [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1087680/tv-ad-spend-share-gaming-companies-show/
VentureBeat. "Share of television advertising spending of selected gaming companies in the United States in 2019, by show." Chart. December 28, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1087680/tv-ad-spend-share-gaming-companies-show/
VentureBeat. (2019). Share of television advertising spending of selected gaming companies in the United States in 2019, by show. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1087680/tv-ad-spend-share-gaming-companies-show/
VentureBeat. "Share of Television Advertising Spending of Selected Gaming Companies in The United States in 2019, by Show." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Dec 2019, /statistics/1087680/tv-ad-spend-share-gaming-companies-show/
VentureBeat, Share of television advertising spending of selected gaming companies in the United States in 2019, by show ÌÇÐÄÆƽâ°æ, /statistics/1087680/tv-ad-spend-share-gaming-companies-show/ (last visited July 29, 2026)
Share of television advertising spending of selected gaming companies in the United States in 2019, by show [Graph], VentureBeat, December 28, 2019. [Online]. Available: /statistics/1087680/tv-ad-spend-share-gaming-companies-show/
