The source adds the following information: "The fgure applies to the so-called traditional media group categories. Kantar’s media advertising total fgure includes advertising at fairs, which is not included in Statistics Finland’s media advertising fgure. Announcements, notices, column advertisements and public ofces are not included in press advertising."
* Figure for television share of media advertising is missing
Citation formats
Share of media advertising expenditure in Finland 2010-2020, by sector
In 2020, online advertising accounted for the highest share of advertising expenditure in Finland. While other secotors' share in the total advertising expenditure declined over the years, the online sector had showed a steady increase from ** percent in 2010 to ** percent in 2020.
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Svenska social- och kommunalhögskolan. (January 1, 2022). Distribution of media advertising expenditure in Finland from 2010 to 2020, by sector [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1295891/share-of-media-advertising-expenditure-by-sector-finland/
Svenska social- och kommunalhögskolan. "Distribution of media advertising expenditure in Finland from 2010 to 2020, by sector." Chart. January 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1295891/share-of-media-advertising-expenditure-by-sector-finland/
Svenska social- och kommunalhögskolan. (2022). Distribution of media advertising expenditure in Finland from 2010 to 2020, by sector. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1295891/share-of-media-advertising-expenditure-by-sector-finland/
Svenska social- och kommunalhögskolan. "Distribution of Media Advertising Expenditure in Finland from 2010 to 2020, by Sector." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jan 2022, /statistics/1295891/share-of-media-advertising-expenditure-by-sector-finland/
Svenska social- och kommunalhögskolan, Distribution of media advertising expenditure in Finland from 2010 to 2020, by sector ÌÇÐÄÆƽâ°æ, /statistics/1295891/share-of-media-advertising-expenditure-by-sector-finland/ (last visited August 03, 2026)
Distribution of media advertising expenditure in Finland from 2010 to 2020, by sector [Graph], Svenska social- och kommunalhögskolan, January 1, 2022. [Online]. Available: /statistics/1295891/share-of-media-advertising-expenditure-by-sector-finland/
