| Characteristic | Very important | Somewhat important | Not too important | Not important at all | Don't know/ No opinion |
|---|---|---|---|---|---|
| The ability to watch TV shows or movies on my TV | 49% | 24% | 8% | 7% | 12% |
| Knowing what kind of TV shows and movies I will get from the service | 47% | 27% | 7% | 7% | 12% |
| The ability to binge watch TV shows or movies | 35% | 29% | 12% | 12% | 12% |
| New TV shows or movies added on a monthly basis | 31% | 34% | 12% | 10% | 13% |
| The ability to watch TV shows or movies on my phone or tablet | 26% | 23% | 17% | 22% | 12% |
| New TV shows or movies added on a weekly basis | 25% | 35% | 16% | 10% | 14% |
| The ability to watch TV shows or movies on the go | 23% | 25% | 18% | 22% | 12% |
| New TV shows or movies added on a daily basis | 21% | 29% | 22% | 14% | 14% |
| TV shows or movies featuring my favorite celebrities | 20% | 33% | 19% | 15% | 13% |
| A variety of scripted and unscripted TV shows | 19% | 30% | 19% | 16% | 16% |
| Longer programs (45 minutes or longer) | 19% | 32% | 22% | 12% | 15% |
| The option to bundle different streaming services under one account | 19% | 31% | 18% | 15% | 12% |
| The ability to share what I’m watching with my friends and family | 17% | 23% | 22% | 25% | 14% |
| Daily programming that offers quick summaries of the day’s top news stories | 13% | 29% | 22% | 22% | 14% |
| Shorter programs (under 15 minutes) | 7% | 14% | 30% | 33% | 16% |
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Source
Sources
Release date
June 2020
More information
Region
United States
Survey time period
June 2 to 5, 2020
Number of respondents
2,200 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Question: How important are the following features when using a streaming service?
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