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Video-on-demand in Poland - statistics & facts

Poland has a lot of potential for the video-on-demand (VOD) market. VOD is a young and fast-growing industry that has made a significant impact on viewing habits in the country over the past few years. This can be seen, among other things, in the value of the VOD subscription market, which has been growing steadily for several years and is projected to reach 4 billion zloty in 2028.
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Published by Julia Stoll, Dec 17, 2025

Key insights

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Current statistics on this topic

TV

Leading VOD services in Poland 2025, by users

Audio

Number of users of video streaming (svod) in Poland 2018-2027

Apps

Most downloaded OTT apps in Poland 2024

Recommended statistics

Overview

9

Overview

Users and demographics

6

Users and demographics

Platforms and revenue

6

Platforms and revenue

Content

9

Content

Costs and subscriptions

5

Costs and subscriptions

Further reports

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Digital video market in Germany
Digital video market in Germany
Video-on-demand in Italy
Video-on-demand in Italy
Video streaming in Norway
Video streaming in Norway
Subscription video-on-demand (SVOD) services in Europe
Subscription video-on-demand (SVOD) services in Europe
Ad-supported video-on-demand market in Europe
Ad-supported video-on-demand market in Europe
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