Respondents asked if there are too many or too few ads shown on streaming services. Figures may not add up to 100 percent due to rounding. Margin of error of two percent.
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Perceived frequency of ads on video streaming in the U.S. 2021, by generation
According to a survey conducted among adults in the United States in September 2021, ** percent of respondents said they thought there were too many ads on streaming services. Among Gen Z respondents, this value amounted to ** percent. According to the same survey, ** percent of respondents said ads on streaming services were repetitive.
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Morning Consult. (October 18, 2021). Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1307619/video-streaming-advertising-frequency-by-generation-us/
Morning Consult. "Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation ." Chart. October 18, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1307619/video-streaming-advertising-frequency-by-generation-us/
Morning Consult. (2021). Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1307619/video-streaming-advertising-frequency-by-generation-us/
Morning Consult. "Share of Adults Who Think There Were Too Many Ads on Video Streaming Services in The United States as of September 2021, by Generation ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Oct 2021, /statistics/1307619/video-streaming-advertising-frequency-by-generation-us/
Morning Consult, Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation ÌÇÐÄÆƽâ°æ, /statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ (last visited July 20, 2026)
Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation [Graph], Morning Consult, October 18, 2021. [Online]. Available: /statistics/1307619/video-streaming-advertising-frequency-by-generation-us/
