| Characteristic | Share of respondents |
|---|---|
| Very likely | 1% |
| Fairly likely | 8% |
| Not very likely | 27% |
| Not likely at all | 43% |
| Not applicable - I don't consume this form of media | 19% |
| Don't know | 3% |
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Source
Source
Release date
February 2022
More information
Region
United Kingdom (Great Britain)
Survey time period
January 13, 2022
Number of respondents
2,020*
Age group
18 years and older
Supplementary notes
*The source gives the sample number between 1,890 and 2,020.
Question: "Please say how likely you are to actively pay attention to an advert in any of these contexts (instead of changing the channel, skipping, leaving the room etc.) On a streaming service (e.g. ads between songs on Spotify, or before videos on YouTube)"
The source did not provide the date of publication, the date used is the date when data was accessed.
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