*The source gives the sample number between 1,890 and 2,020. Question: "Please say how likely you are to actively pay attention to an advert in any of these contexts (instead of changing the channel, skipping, leaving the room etc.) On social media (e.g. a sponsored post)" The source did not provide the date of publication, the date used is the date when data was accessed.
Citation formats
Likeliness of paying attention to social media ads in Great Britain 2022
In January 2022, adults in great Britain were asked if they were likely to pay attention to advertising in social media. According to 14 percent of survey participants, they were fairly likely to pay attention to social media ads, while the opposite was true for 31 percent of respondents.
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YouGov. (February 15, 2022). Share of adults likely to pay attention to social media advertising in Great Britain as of January 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1290871/pay-attention-social-media-ads-gb/
YouGov. "Share of adults likely to pay attention to social media advertising in Great Britain as of January 2022." Chart. February 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1290871/pay-attention-social-media-ads-gb/
YouGov. (2022). Share of adults likely to pay attention to social media advertising in Great Britain as of January 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1290871/pay-attention-social-media-ads-gb/
YouGov. "Share of Adults Likely to Pay Attention to Social Media Advertising in Great Britain as of January 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Feb 2022, /statistics/1290871/pay-attention-social-media-ads-gb/
YouGov, Share of adults likely to pay attention to social media advertising in Great Britain as of January 2022 ÌÇÐÄÆƽâ°æ, /statistics/1290871/pay-attention-social-media-ads-gb/ (last visited July 24, 2026)
Share of adults likely to pay attention to social media advertising in Great Britain as of January 2022 [Graph], YouGov, February 15, 2022. [Online]. Available: /statistics/1290871/pay-attention-social-media-ads-gb/
