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Share of consumers that would prefer to shop mostly online or mostly in-store worldwide in 2023, by country

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Sources

Release date

May 2023

Region

Worldwide

Survey time period

January to March, 2023

Number of respondents

17,218*

Supplementary notes

The source explains that missing percentage points to 100 percent make up the population with a neutral preference.

* The sample size includes a minimum of 1,000 respondents in each of the 17 markets analyzed.

The release date is the date of access.

Citation formats

Consumers that would shop mostly online vs. offline worldwide 2023, by country

Published by
F. Watty,
May 16, 2023

As of early 2023, approximately ** percent of consumers in the United States said they would prefer to shop mostly online rather than in-store, making it the country with highest online shopping preference. In contrast, more shoppers preferred visiting physical stores in countries such as Austria, Finland, and New Zealand.

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