Share of Gen Z and millennial consumers that would prefer to shop online/in-store for automotive spare parts or accessories in the United States in 2023
Characteristic
Online
In-store
Gen Z
41%
24%
Millennials
60%
22%
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The source explains that missing percentage points to 100 percent make up the population with a neutral preference.
* The total sample size of 17,218 includes a minimum of 1,000 respondents in each of the 17 markets analyzed.
The release date is the date of access.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Citation formats
Shopping channel preference among millennials & Gen Z for car parts in the U.S. 2023
As of early 2023, approximately six in 10 millennials consumers in the United States said they would mostly purchase automotive spare parts or accessories online if given the choice. A higher share of Gen Z shoppers had no strong preference when it came to such items.
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Klarna. (May 12, 2023). Share of Gen Z and millennial consumers that would prefer to shop online/in-store for automotive spare parts or accessories in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1384247/mostly-online-vs-offline-shopping-automotive-parts/
Klarna. "Share of Gen Z and millennial consumers that would prefer to shop online/in-store for automotive spare parts or accessories in the United States in 2023." Chart. May 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1384247/mostly-online-vs-offline-shopping-automotive-parts/
Klarna. (2023). Share of Gen Z and millennial consumers that would prefer to shop online/in-store for automotive spare parts or accessories in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1384247/mostly-online-vs-offline-shopping-automotive-parts/
Klarna. "Share of Gen Z and Millennial Consumers That Would Prefer to Shop Online/In-store for Automotive Spare Parts or Accessories in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 May 2023, /statistics/1384247/mostly-online-vs-offline-shopping-automotive-parts/
Klarna, Share of Gen Z and millennial consumers that would prefer to shop online/in-store for automotive spare parts or accessories in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1384247/mostly-online-vs-offline-shopping-automotive-parts/ (last visited August 01, 2026)
Share of Gen Z and millennial consumers that would prefer to shop online/in-store for automotive spare parts or accessories in the United States in 2023 [Graph], Klarna, May 12, 2023. [Online]. Available: /statistics/1384247/mostly-online-vs-offline-shopping-automotive-parts/
