El Buen Fin refers to an annual shopping event in Mexico held in November during the weekend before the Mexican Revolution holiday. In 2025, El Buen Fin took place from the 13th to the 17th of November.
*479 online shoppers and 370 offline shoppers.
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Best-selling product categories during El Buen Fin in Mexico 2025, by channel
In 2025, electronics were the best-selling product category online during El Buen Fin, an annual shopping event in Mexico held on the weekend before the commemoration of the Mexican Revolution. According to a survey, 38 percent of consumers reported buying electronics online during the discount days, compared to 29 percent who purchased them offline. Fashion products ranked second in digital and first in-store purchases.
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Asociación Mexicana de Venta Online. (December 11, 2025). Best-selling product categories during El Buen Fin in Mexico in 2025, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/785394/mexico-bestselling-product-el-buen-fin/
Asociación Mexicana de Venta Online. "Best-selling product categories during El Buen Fin in Mexico in 2025, by channel." Chart. December 11, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/785394/mexico-bestselling-product-el-buen-fin/
Asociación Mexicana de Venta Online. (2025). Best-selling product categories during El Buen Fin in Mexico in 2025, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/785394/mexico-bestselling-product-el-buen-fin/
Asociación Mexicana de Venta Online. "Best-selling Product Categories during El Buen Fin in Mexico in 2025, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Dec 2025, /statistics/785394/mexico-bestselling-product-el-buen-fin/
Asociación Mexicana de Venta Online, Best-selling product categories during El Buen Fin in Mexico in 2025, by channel ÌÇÐÄÆƽâ°æ, /statistics/785394/mexico-bestselling-product-el-buen-fin/ (last visited July 28, 2026)
Best-selling product categories during El Buen Fin in Mexico in 2025, by channel [Graph], Asociación Mexicana de Venta Online, December 11, 2025. [Online]. Available: /statistics/785394/mexico-bestselling-product-el-buen-fin/
